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Danny Sabine
eCommerce Case

"There are no empty promises and there’s always a proactive approach."

In conversation with Danny from BloomPost and Brandfirm strategist Sabine

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Collaboration highlights

  • 34% increase in revenue over 2021 compared to 2020
  • 175% increase in number of keywords ranking top 3 within one year
  • 195% increase in number of keywords ranking top 10 within one year
  • 56% increase in turnover outside peak months (Mother's Day and Christmas)
  • Conducted SEO/content market research in 4 languages
  • 11% increase in organic traffic in 2021 compared to 2020
  • 155% increase in sessions via Ads, 126% increase in revenue via Ads in 2021 compared to 2020
  • Impressions in Shopping results almost tripled from 57 million to 163 million impressions

BloomPost x Brandfirm

We have worked with Danny from BloomPost since late 2020. A fun collaboration, where it feels like we are an extension of his marketing department. Read below how we moved forward together.

What problem did you want to solve by choosing Brandfirm, Danny?

Danny: "We were experiencing rapid growth and wanted to safeguard it. Because of our previous experience working with other agencies, two things were clear to us: we wanted to work with a partner with straightforward communication and a proactive mindset. Your hands-on mentality and transparent analysis from the get-go gave us enough confidence to choose Brandfirm."

How did you approach the problem, what was the strategy?

Sabine: "Initially, we professionalized and optimized our main channel Google Ads (in terms of traffic and revenue share). That was the key 'driving force' that needed to keep going. At the same time, we rolled out a strategy where we started to create more visibility outside the most important sales periods (Valentine's Day, Mother's Day & Christmas) using SEO, content, and advertising. Based on extensive keyword analysis, we mapped out a content plan for the entire year. The paid channels matched this, with campaigns targeting gift-giving occasions like birthdays, thank-yous, etc."

Can you tell us about your experience with Brandfirm so far?

Danny: "We’re super happy with the collaborative effort! We’ve now been working together for almost two years with virtually the same team. That inspires confidence and you build something beautiful together."

Team Bloom Post

And what’s your experience, Sabine?

Sabine: "The whole team enjoys working for Bloompost (and as of recently, sister company Plantje). We really feel like an extension of Danny’s marketing team and we get a lot of space to look at new ideas and opportunities. When things are a bit tough, for example, due to market developments (such as COVID measures), everyone feels a sense of responsibility and we look for solutions to turn the tide, together."

What do you think sets us apart?

Danny: "Your no-nonsense mentality. There are no empty promises, your approach is always proactive, and communication is always straightforward. That makes working together really easy!"

What value has Brandfirm added?

Danny: "Working with Brandfirm has allowed us to secure our growth. We’ve been able to continue building our brands with expertise from within the team."

And what would you say to people considering Brandfirm?

Danny: "Are you looking for an online marketing agency and do you value good communication, a proactive approach, and a no-nonsense mentality? Then definitely have a chat with Brandfirm!"

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