Clients move forward with our approach.

Scroll down and discover below how we help your business grow through online marketing.

It all starts with connection.

Because without connection, we will never be able to build the mutual trust that gives us the freedom to do our job well. We take a deep dive into your organization to understand your proposition, the product-market fit, and everything that comes with that. This allows us to develop a smart strategy in which we perfectly align all disciplines within online marketing.

Moving forward from connection to customization.

Below we explain the different phases of the marketing funnel, which we use to decide on our approach. For one company, ‘reach’ is very important (think of a low-interest product that simply needs to be visible all the time), for the next company a focus on the ‘retention’ phase is the best way forward. With us, you never get a one-size-fits-all approach: we focus on the phases we suspect have the most impact on your business.

- Phase 1
  
  Reach
People of course need to know you exist for them to consider your product or service. This phase aims to reach (new) users, make them realize they need you by describing problems your product solves, or simply make them aware of the existence of your products or services. Read more

Goal: Create awareness of your product and brand.
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- Phase 2
  
  Attract
Is your potential customer aware of their need and the role that your product or service plays? Then attracting them to your website is the first priority. You achieve this, for example, by being easy to find on Google. Read more

Goal: Attract people to your website.
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- Phase 3
  
  Persuade
Once people land on your website, it should be very clear why they should choose your product or service. A strong design, good compelling content, and clear website navigation are crucial in this. Let us help you. Read more

Goal: Get people to take the first desired action.
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- Phase 4
  
  Sell
Once you have persuaded your users to take action, it's time to make money. Not only do you want as many new customers as possible, but ideally, these new customers also add high sales value and margin. You do this through cross- and upselling. Read more

Goal: Selling, upselling, and cross-selling.
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- Phase 5
  
  Retain
A paying customer is great. But it's even better when they return for a repeat purchase. In this phase, we deal with everything that ensures you stay in touch with customers and that the customer relationship stays strong. Read more

Goal: Retain customers so that they become repeat customers.
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- Phase 6
  
  Recommend
When you deliver a good product and manage to retain customers, they are most likely highly satisfied. Highly satisfied customers tend to tell friends and family about your products or services on their own accord. Some will gladly write an online review. It often helps to encourage this by offering a small incentive in return, such as a small gift or discount. Read more

Goal: Excite customers so that they become ambassadors for your company.

Phase 1: Reach

A focus on generating reach is relevant when we want to create a lot of awareness around your brand among a large group, or when the market is not yet familiar with the solution you offer. Reach is important, for example, for low-interest products: it ensures that you are always visible so that you are top-of-mind as soon as someone finds themselves in a situation where your product is relevant.

Skills we use
- Search engine optimization
- Contentmarketing
Goal: Create awareness of your product and brand.

Phase 2: Attract

We shouldn’t be fooled by the numbers. A lot of site traffic is great, but it is much more important to attract the right people: those who are interested in what you have to offer. We try to find out which keywords the relevant target groups are using and try to ensure that your website ranks as highly as possible for them, or that we display search engine ads for those keywords.

Skills we use
Goal: Attract people to your website.

Phase 3: Persuade

An important step is to make the main goal of your website explicit. Rock-solid sales? Then the buy button becomes an important part of your web design. Want to provide a service? Then ‘contact us’ is the most important call to action. Or maybe a chat window works well for your proposition? These and many more issues are addressed in this phase.

Skills we use
Goal: Get people to take the first desired action.

Phase 4: Sell

When products are more complex and expensive, the buying process is often longer. In this case, the first course of action at ‘persuade’ was to generate leads. In the selling phase, leads are converted into paying customers. If the products are cheaper and simpler, the persuasion phase moves more quickly into sales.

Skills we use
- Contentmarketing
- Conversion rate optimization
Goal: Selling, upselling, and cross-selling.

Phase 5: Retain

A returning customer increases your 'Customer Lifetime Value': after all, even a single customer increases your turnover. With some products or services, repeat purchases are nonsensical. In that case, you can consider additional services or products to boost Customer Lifetime Value.

Skills we use
- Contentmarketing
Goal: Retain customers so that they become repeat customers.

Phase 6: Recommend

If one-third of your customers recommend a new customer, we are already looking at 33% growth. A solid strategy in this phase ensures exponential growth and a better return on your marketing investment.

Skills we use
- Contentmarketing
Goal: Excite customers so that they become ambassadors for your company.

Discover how to move forward with your business.

"We analyze your website and your current campaigns. And we do so thoroughly."

Reach out!

We are happy to help you.

It all starts with connection.

Moving forward from connection to customization.

Reach

Attract

Persuade

Sell

Retain

Recommend

Reach out!