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Joolz is a strong brand with a loyal customer base. But organic visibility was still largely dependent on branded searches. That limited their reach.
The goal: grow through non-branded search terms and expand internationally, while maintaining their premium positioning.
In a rapidly digitizing market, Soapoli-online faced increasing competition.
Where they were once one of the few online providers of STI test kits, they now had to defend their position and boost all marketing channels.
JessyAtSea had built a successful niche in wax seals and stamps in the Netherlands. But growth was limited by dependence on a few key channels and limited international presence.
HelloFlex is a B2B software provider in a niche market. They wanted to structurally improve their online visibility and relevance, but lacked the internal capacity to execute continuous content marketing and optimization.
In a rapidly digitizing market, Soapoli-online faced increasing competition.
Where they were once one of the few online providers of STI test kits, they now had to defend their position and boost all marketing channels.
The EV charging market is growing fast and competition is growing just as quickly. Laadpunt faced the challenge of serving two very different audiences: consumers looking for their first charging solution, and businesses managing larger fleets.
As the market matured, it became harder to stand out online and scale effective
HelloFlex is a B2B software provider in a niche market. They wanted to structurally improve their online visibility and relevance, but lacked the internal capacity to execute continuous content marketing and optimization.
The EV charging market is growing fast and competition is growing just as quickly. Laadpunt faced the challenge of serving two very different audiences: consumers looking for their first charging solution, and businesses managing larger fleets.
As the market matured, it became harder to stand out online and scale effective
Joolz is a strong brand with a loyal customer base. But organic visibility was still largely dependent on branded searches. That limited their reach.
The goal: grow through non-branded search terms and expand internationally, while maintaining their premium positioning.
JessyAtSea had built a successful niche in wax seals and stamps in the Netherlands. But growth was limited by dependence on a few key channels and limited international presence.
At the beginning of 2024, results started to decline. The same creatives had been running for months and CTR dropped from 0.74% to 0.23%. But the real issue wasn’t just performance — it was the lack of insight. Organic and paid social worked side by side, without a clear understanding of what truly resonated with the audience.
This made it difficult to make data-driven decisions and improve campaign performance structurally.
JessyAtSea had built a successful niche in wax seals and stamps in the Netherlands. But growth was limited by dependence on a few key channels and limited international presence.
Winc Academy helps career switchers and professionals move into tech. Their campaigns performed stably, but creatives were outdated. Without continuous testing, people stopped engaging and performance slowly declined.
The EV charging market is growing fast and competition is growing just as quickly. Laadpunt faced the challenge of serving two very different audiences: consumers looking for their first charging solution, and businesses managing larger fleets.
As the market matured, it became harder to stand out online and scale effective