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The EV charging market is growing fast and competition is growing just as quickly. Laadpunt faced the challenge of serving two very different audiences: consumers looking for their first charging solution, and businesses managing larger fleets.
As the market matured, it became harder to stand out online and scale effective
Joolz is a strong brand with a loyal customer base. But organic visibility was still largely dependent on branded searches. That limited their reach.
The goal: grow through non-branded search terms and expand internationally, while maintaining their premium positioning.
HelloFlex is a B2B software provider in a niche market. They wanted to structurally improve their online visibility and relevance, but lacked the internal capacity to execute continuous content marketing and optimization.
JessyAtSea had built a successful niche in wax seals and stamps in the Netherlands. But growth was limited by dependence on a few key channels and limited international presence.
The EV charging market is growing fast and competition is growing just as quickly. Laadpunt faced the challenge of serving two very different audiences: consumers looking for their first charging solution, and businesses managing larger fleets.
As the market matured, it became harder to stand out online and scale effective
HelloFlex is a B2B software provider in a niche market. They wanted to structurally improve their online visibility and relevance, but lacked the internal capacity to execute continuous content marketing and optimization.
Winc Academy helps career switchers and professionals move into tech. Their campaigns performed stably, but creatives were outdated. Without continuous testing, people stopped engaging and performance slowly declined.
JessyAtSea had built a successful niche in wax seals and stamps in the Netherlands. But growth was limited by dependence on a few key channels and limited international presence.
Fletcher Hotels is the largest hotel chain in the Netherlands. Meta Ads was already an important channel, but the ambition was clear: more than double the budget while improving efficiency. More budget doesn’t automatically mean better results, especially not in a seasonal market.
The EV charging market is growing fast and competition is growing just as quickly. Laadpunt faced the challenge of serving two very different audiences: consumers looking for their first charging solution, and businesses managing larger fleets.
As the market matured, it became harder to stand out online and scale effective
HelloFlex is a B2B software provider in a niche market. They wanted to structurally improve their online visibility and relevance, but lacked the internal capacity to execute continuous content marketing and optimization.
Winc Academy helps career switchers and professionals move into tech. Their campaigns performed stably, but creatives were outdated. Without continuous testing, people stopped engaging and performance slowly declined.
Winc Academy helps career switchers and professionals move into tech. Their campaigns performed stably, but creatives were outdated. Without continuous testing, people stopped engaging and performance slowly declined.
The EV charging market is growing fast and competition is growing just as quickly. Laadpunt faced the challenge of serving two very different audiences: consumers looking for their first charging solution, and businesses managing larger fleets.
As the market matured, it became harder to stand out online and scale effective