The EV charging market is growing fast and competition is growing just as quickly. Laadpunt faced the challenge of serving two very different audiences: consumers looking for their first charging solution, and businesses managing larger fleets.
As the market matured, it became harder to stand out online and scale effective
In a rapidly digitizing market, Soapoli-online faced increasing competition.
Where they were once one of the few online providers of STI test kits, they now had to defend their position and boost all marketing channels.
The EV charging market is growing fast and competition is growing just as quickly. Laadpunt faced the challenge of serving two very different audiences: consumers looking for their first charging solution, and businesses managing larger fleets.
As the market matured, it became harder to stand out online and scale effective
In a rapidly digitizing market, Soapoli-online faced increasing competition.
Where they were once one of the few online providers of STI test kits, they now had to defend their position and boost all marketing channels.
The EV charging market is growing fast and competition is growing just as quickly. Laadpunt faced the challenge of serving two very different audiences: consumers looking for their first charging solution, and businesses managing larger fleets.
As the market matured, it became harder to stand out online and scale effective
In a rapidly digitizing market, Soapoli-online faced increasing competition.
Where they were once one of the few online providers of STI test kits, they now had to defend their position and boost all marketing channels.
The EV charging market is growing fast and competition is growing just as quickly. Laadpunt faced the challenge of serving two very different audiences: consumers looking for their first charging solution, and businesses managing larger fleets.
As the market matured, it became harder to stand out online and scale effective
HelloFlex is a B2B software provider in a niche market. They wanted to structurally improve their online visibility and relevance, but lacked the internal capacity to execute continuous content marketing and optimization.
In a rapidly digitizing market, Soapoli-online faced increasing competition.
Where they were once one of the few online providers of STI test kits, they now had to defend their position and boost all marketing channels.
Joolz is a strong brand with a loyal customer base. But organic visibility was still largely dependent on branded searches. That limited their reach.
The goal: grow through non-branded search terms and expand internationally, while maintaining their premium positioning.
HelloFlex is a B2B software provider in a niche market. They wanted to structurally improve their online visibility and relevance, but lacked the internal capacity to execute continuous content marketing and optimization.
Joolz is a strong brand with a loyal customer base. But organic visibility was still largely dependent on branded searches. That limited their reach.
The goal: grow through non-branded search terms and expand internationally, while maintaining their premium positioning.