In conversation with HelloFlex.
"With your expertise and knowledge, you are the ideal sparring partner for our marketing activities. The fact that Brandfirm truly understands our software and services makes you feel like colleagues just at a distance."
“With your expertise and knowledge, you are the ideal sparring partner for our marketing activities.”
HelloFlex is a B2B software provider in a niche market, where visibility and relevance don’t come easy. For structural growth, they needed more than just execution, they needed a strategic partner who challenges, thinks along, and continuously optimizes.
The foundation was there. There was already a Google Ads account and content was being created. At the same time, Ads were managed internally, without a clear strategy or scalability. The ambition was there but the capacity and focus to truly accelerate were missing.
“The fact that Brandfirm understands our software and services makes you feel like colleagues at a distance.”
We started with a strong foundation. Based on keyword research, we identified the biggest growth opportunities and translated them into high-impact landing pages. Within three months, these pages reached top-3 rankings and became the main driver of leads.
At the same time, we took over the Google Ads account and optimized the entire setup. By steering more sharply on cost per lead and return, we were able to scale in a controlled way, without sacrificing efficiency.
When HelloFlex made a strategic shift in their offering during the collaboration, we immediately adapted the strategy. What could have been a risk turned into an opportunity: deal value actually increased.
The result: a consistent, predictable pipeline of high-quality leads and a marketing approach that scales with the company’s ambitions.
