45% more leads through structured testing. For an IT training institute.
Skills
De uitdaging
Winc Academy helps career switchers and professionals move into tech. Their campaigns performed stably, but creatives were outdated. Without continuous testing, people stopped engaging and performance slowly declined.
- The same creatives ran for months, causing fatigue and decreasing performance
- Limited differentiation compared to competitors
- Few experiments with new messaging or formats
- The website generated visitors, but lacked a strong conversion structure
Our approach
We built a full-funnel strategy where Ads and Content reinforced each other. The foundation: continuous testing, smart targeting, and optimization.
1. Redesigning ads & content
We created new concepts with a clear focus on CTR. Instead of one campaign, we tested multiple angles simultaneously. No guesswork just data-driven choices.
→ Stronger hooks and messaging
→ More variation per audience
2. Testing different audiences
We tested various audiences, from broad targeting to specific segments. This revealed which audiences responded best to which message.
→ Better targeting per campaign
→ Lower cost per result
3. Data-driven optimization
We continuously optimized campaigns based on performance insights. CPL dropped from €24 to €20, while volume increased.
→ Higher conversions at lower costs
→ Stronger performance over time
4. Continuous iteration
We kept testing, learning, and improving. New creatives were introduced regularly to prevent fatigue.
→ Fresh content that keeps performing
→ Sustainable growth
Results
-
Lead growth
More leads per month -
Efficiency
Lower cost per lead -
Scale
Multiple campaigns successfully scaled -
Production
Twice as many creatives produced
Future
We continue scaling this approach. New propositions are tested and rolled out across the full funnel. By constantly learning and optimizing, we keep improving performance and unlocking further growth.
