Staying market leader in a fast-growing market. For an online self-test provider.
Skills
The challenge
In a rapidly digitizing market, Soapoli-online faced increasing competition.
Where they were once one of the few online providers of STI test kits, they now had to defend their position and boost all marketing channels.
- New competitors entered the market. The lead Soapoli-online once had started to shrink.
- Strict Google regulations in healthcare. Advertising and ranking in this space require extra care.
- All channels needed to grow simultaneously. SEO, Ads, Content, and CRO all demanded attention.
- Strengthening local presence. Partnerships with pharmacies created opportunities—but were not yet fully developed.
Our approach
We started with the fundamentals building a strong foundation before tackling the more complex growth challenges.
1. A solid foundation through keyword research
We mapped out the most valuable opportunities and aligned all channels around one dataset.
✔️ One strategic foundation across SEO, Content, and Ads
✔️ Clear focus on high-intent search terms
2. 100+ SEO pages to build authority
We created scalable content across both product and informational pages.
✔️
Over 100 SEO-optimized pages
✔️ Top-3 rankings on key keywords
3. Multichannel advertising strategy
We activated Google Ads, Shopping, and Microsoft Ads to capture demand across platforms.
✔️ Multiple platforms for maximum reach
✔️ Fully compliant with strict healthcare regulations
4. Local strategy with pharmacies
We strengthened trust by connecting online visibility with offline credibility.
✔️
Online + offline reinforcement
✔️ Increased local trust and visibility
Results
-
Top-3 rankings
Growth in Google rankings -
Sessions
Increase in website traffic -
Organic clicks
Growth driven by SEO -
Revenue growth
Overall performance uplift
Future
The position is strong, now it’s time to scale. We continue to strengthen the content strategy, expand successful initiatives, and build on local partnerships.
Because staying market leader means staying in motion.
