From 20 to 200 leads per month. In a market that’s exploding.
Skills
The challenge
The EV charging market is growing fast and competition is growing just as quickly. Laadpunt faced the challenge of serving two very different audiences: consumers looking for their first charging solution, and businesses managing larger fleets.
As the market matured, it became harder to stand out online and scale effective
- Website migration at risk of losing valuable SEO equity and rankings.
- Two completely different audiences with different needs and journeys.
- Increasing competition making visibility more difficult.
- Limited insight into which messaging actually drives conversions.
Our approach
1. Migration without loss of visibility
We guided the website migration with a strong SEO strategy. Redirects, structure, and content were carefully optimized to preserve and grow organic traffic.
2. Two audiences, one smart structure
We redesigned the website around clear audience segments. This made it easier to tailor messaging, improve relevance, and increase conversion rates.
- Separate flows for consumers and businesses
- Content aligned with intent and stage in the funnel
3. Data-driven growth with SEO & ads
SEO and paid channels were fully aligned. Instead of operating separately, they strengthened each other.
- Continuous optimization based on performance data
- Smarter budget allocation across channels
4. Conversion optimization for maximum impact
We continuously improved the user experience to turn more visitors into leads.
- Clearer CTAs and improved page structure
- Ongoing testing and optimization of conversion flows
Results
-
Leads
Growth in Google Ads -
Visibility
Increase in organic traffic -
Conversion
Higher conversion rate -
Performance
Increase in conversion rate via paid channels
Looking ahead
The foundation is set, but growth doesn’t stop here. Together, we continue to build, optimize, and scale. Because in a fast-moving market, standing still means falling behind.
