From hobby to market leader in wax seals. For a creative e-commerce entrepreneur.
Skills
The challenge
JessyAtSea had built a successful niche in wax seals and stamps in the Netherlands. But growth was limited by dependence on a few key channels and limited international presence.
- Strong reliance on organic traffic, with limited diversification in channels
- Growth stagnation due to limited scalability of current setup
- Limited visibility in international markets (e.g. DACH), while demand was present
- No clear structure to scale efficiently without impacting profitability
Our approach
We built a scalable growth strategy, focused on international expansion and strengthening the full funnel.
1. Building a sustainable SEO foundation
We expanded organic visibility by consistently creating high-quality content and targeting relevant keywords.
→ +98% more top 3 positions in Google
→ Strong long-term traffic growth
2. International expansion
We launched campaigns in Germany, Austria, Switzerland, Belgium, and Luxembourg, tailored to local audiences and search behavior.
→ Increased international reach
→ Stronger position in new markets
3. Full-funnel optimization
We aligned campaigns across the entire funnel, from awareness to conversion. This improved both efficiency and scalability.
→ 47.8% increase in email subscribers
→ More efficient conversion structure
4. Loyalty & retention strategy
We introduced a loyalty program and email flows to increase repeat purchases and customer lifetime value.
→ Higher customer retention
→ More revenue per customer
Results
-
Revenue growth
Year-over-year growth -
Organic traffic
Strong increase in visibility -
Top 3 rankings
Growth in Google rankings -
Email database
Increase in subscribers
Future
We continue to scale this growth strategy further. By optimizing marketing performance, testing new channels, and continuously improving the customer journey, we keep unlocking new opportunities for international growth.
