From 15 to 85 leads per month. For a B2B software provider.
Skills
The challenge
HelloFlex is a B2B software provider in a niche market. They wanted to structurally improve their online visibility and relevance, but lacked the internal capacity to execute continuous content marketing and optimization.
- No structured SEO approach in place.
- Ads were managed internally without clear strategic direction.
- A shift in offering during the collaboration raised concerns about impact on deal value.
- Need for a true sparring partner—not just execution, but strategic thinking.
Our approach
We kicked things off by identifying the most valuable topics and validating them against organic growth opportunities.
1. Three high-impact landing pages
We identified the most relevant topics and built three SEO-driven landing pages. Within three months, they reached top-3 positions—and have remained the main lead drivers ever since.
✔️
Top-3 rankings within three months
✔️ Became the primary source of leads
2. Full takeover of Google Ads
Initially, we supported on strategy. But due to time constraints on the client side, we took over full account management. With clear performance benchmarks and cost-per-lead insights, we were able to scale efficiently.
✔️ 70% more leads via Ads at the same cost
✔️
CPC reduced by 33%
3. Smoothly handling a product shift
During the collaboration, HelloFlex made a significant shift in their offering. We adapted the strategy immediately. What could have been a risk turned into an opportunity.
✔️
Strategy aligned with new positioning
✔️ +5% increase in deal value after the shift
4. Sparring partner, not just execution
Through bi-weekly meetings, we continuously challenge and optimize. We don’t just execute—we think ahead and adjust when needed.
✔️
Strong collaboration and flexibility
✔️ Future-proof partnership
Results
-
Leads per month
Growth across all channels -
Organic traffic
Year-over-year growth -
Top-3 positions
On key focus keywords -
Ads traffic
With improved efficiency
Future
The collaboration is built on mutual trust. We continue to optimize the marketing mix, support strategic decisions, and prepare HelloFlex for the next phase of growth. Because a full pipeline today is great, but a future-proof strategy is even better.
