Reach new audiences via TikTok. Low costs, high reach.
TikTok is growing far beyond Gen Z. Use the platform for demand generation and feed your entire funnel with new potential customers.
- Low CPMs, high reach per euro
- Awareness that converts in other channels
- Demand generation that feeds your funnel
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Erkend groei
FD Gazelle winnaar -
Kwaliteit
Emerce100 notering -
Specialisme
Specialisten in-house -
Omvang
Mediabudget onder beheer
Why outsource to Brandfirm?
TikTok Ads only works when you deploy it as part of a bigger picture. We build TikTok campaigns that feed your funnel and make sure the impact shows up in your attribution data. No isolated experiments, but demand generation that demonstrably contributes to your growth. With a team that understands both TikTok and your other channels.
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FD Gazellen7 years in a row FD Gazellen from ’16 t/m ‘23 -
Emerce 100Top 10 best digital marketing agencies -
Fonk 150Best full service agencies (medium size) -
Erasmus & nlgroeitTop 250 growth companies 2021 & 2022
These are clients growing with social advertising.
How to use TikTok Ads for measurable growth
TikTok is no longer an experiment. The platform has proven itself as a serious advertising channel, with reach that now extends well beyond Gen Z alone. Millennials scroll through their For You Page just as much. And that means TikTok is becoming relevant for an increasing number of brands as a source of new customers.
What makes TikTok interesting is the relatively low advertising costs. CPMs are still below those of Meta and YouTube. That makes the platform particularly well suited for awareness and demand generation, especially if you want to run high volume.
The challenge lies in measurability. TikTok operates at the top of the funnel, making direct conversions difficult to attribute. That is why proper attribution is essential. Only when you have multi-touch attribution in place do you see what TikTok truly contributes to your results.
We build TikTok campaigns that fit within your total channel mix. No standalone tests, but a deliberate position in your funnel. So you don't just generate reach, you also know what that reach delivers.
How we approach it in four steps
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We start with the question of whether TikTok fits your audience and objectives. Not every brand belongs on TikTok. We look at your current channel mix, your audience, and where TikTok can add value in your funnel.
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Before we go live, we make sure you can measure the impact. We set up tracking and attribution so you can see how TikTok contributes to conversions in other channels. Without that foundation, advertising on TikTok is guesswork.
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We develop campaigns that fit the platform. TikTok requires native content that doesn't feel like advertising. We ensure the right formats, targeting, and bidding strategies to maximize your reach.
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Based on data, we optimize continuously. We analyze which creatives work, which audiences respond, and how TikTok performs within your total mix. What works, we scale up.
Still have questions? We'll keep it brief.
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The average CPM on TikTok ranges between €2 and €10, depending on your targeting and season. The minimum daily budget is €50 at the campaign level and €20 per ad group. Compared to Meta and YouTube, costs are relatively low. But the true value depends on your strategy. At Brandfirm, we look not just at CPM, but at what TikTok contributes to your total funnel.
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No, TikTok has long moved beyond being a Gen Z platform. By now, 45% of users are between 25 and 44 years old. Millennials scroll through their For You Page just as actively as younger users. For brands that want to run high volume and reach new audiences, TikTok has become a serious advertising channel. At Brandfirm, we deploy TikTok for clients with a wide range of target audiences.
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You don't measure TikTok on last-click conversions. The platform operates at the top of the funnel, making direct sales hard to attribute. Research shows that last-click attribution misses up to 79% of TikTok conversions. That is why multi-touch attribution is essential. Brandfirm sets up your attribution so you can see how TikTok contributes to conversions in other channels, such as Google Ads and Meta.
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TikTok is particularly well suited for the top of your funnel. The platform generates awareness and feeds your other channels with new potential customers. The conversion often happens via Google or Meta, but the journey starts on TikTok. Brandfirm builds TikTok campaigns as part of your total channel mix, so you don't just generate reach but also know where that reach leads.
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Native content that doesn't feel like advertising. TikTok users scroll past polished commercials. What works are authentic videos with a strong hook in the first three seconds, filmed vertically, with sound. User-generated content and creator collaborations typically outperform studio productions. At Brandfirm, we advise on formats and make sure your creatives fit the platform.
