More revenue from social advertising. With a strategy that converts.
Social ads can be a full-fledged revenue driver. Provided you make the right choices in funnel, audience, and media mix.
- Full-funnel approach for social platforms
- Strategy tailored to your audience
- Measurable results, not just reach
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Erkend groei
FD Gazelle winnaar -
Kwaliteit
Emerce100 notering -
Specialisme
Specialisten in-house -
Omvang
Mediabudget onder beheer
Why outsource to Brandfirm?
Social advertising requires different choices than Search. Different funnels, different conversions, different landing pages. Our team builds social ads strategies that fit within your complete media mix, with clear choices in audiences, messaging, and budget allocation. Not an isolated channel, but an integral part of your growth strategy.
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Emerce 100Top 10 best digital marketing agencies -
Fonk 150Best full service agencies (medium size) -
Erasmus & nlgroeitTop 250 growth companies 2021 & 2022 -
FD Gazellen7 years in a row FD Gazellen from ’16 t/m ‘23
These are clients growing with social advertising.
How social advertising becomes a full-fledged revenue driver
Social advertising works fundamentally differently from Search. With Search, you capture existing demand. With social, you create demand. That calls for a completely different approach to your funnel, your messaging, and your conversions. Simply copying your Search campaigns to Meta or TikTok rarely delivers the desired results.
The key lies in the strategic choices you make upfront. Which audiences will you reach and with what messaging? Which conversion do you offer at which stage of the funnel? And how does your social budget relate to your other channels? These are questions you need to answer before you spend a single euro.
We see social advertising as an integral part of your performance mix. Not as a standalone channel with its own budget and its own KPIs, but as a link in a larger whole. That means we look at the interplay with Search, at cross-channel attribution, and at the actual contribution to your revenue.
This approach requires more than setting up and optimizing campaigns. It requires strategic thinking about your entire funnel, your data infrastructure, and your media mix. Exactly where our team excels.
How we approach it in four steps
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We start with a thorough analysis of your market, your current customers, and your competition. Based on that, we determine which audiences have the most potential and how to best reach them through social.
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We design a funnel that fits social advertising. That means thinking about which conversions you offer per stage, where people land, and how you move them further toward a purchase or lead.
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We determine which platforms to use, how to allocate your budget across the funnel, and how social relates to your other channels. Including data exchange and attribution to measure results accurately.
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We launch the campaigns and continuously optimize based on results. Not just on platform metrics, but on the actual contribution to your revenue.
Still have questions? We'll keep it brief.
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Search ads capture existing demand: someone is actively searching for a product or service. Social ads create demand: you reach people who are not actively searching but do fall within your target audience. This difference has major implications for your funnel, your messaging, and your conversions. At Brandfirm, we build social ads strategies specifically tailored to this, rather than copying Search campaigns to Meta or TikTok.
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Measuring ROI starts with connecting your first-party data to your advertising platforms. Only then do you know which campaigns actually contribute to revenue, not just clicks or reach. At Brandfirm, we use cross-channel attribution to determine the true value of social within your total media mix. Platform metrics like ROAS give a distorted picture if you don't compare them with your own customer data.
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With Search, you target based on search intent. With Social, you target based on characteristics and behavior of people who don't yet have purchase intent. That is why the same landing pages, conversions, and messaging rarely work. Social requires its own funnel with lighter conversions at the top and stronger retargeting at the bottom. Brandfirm develops a strategy for each channel that fits how people behave there.
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A good social ads funnel consists of three stages: awareness, consideration, and conversion. At the top, you reach new audiences with inspiring content. In the middle, you retarget people who have shown engagement. At the bottom, you drive concrete action. The difference from Search is that with social you need to build the entire funnel yourself. At Brandfirm, we design funnels that match your product, audience, and media mix.
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The best conversion depends on the funnel stage. At the top, soft conversions like video views or pageviews work well. In the middle, newsletter signups or downloads are a good fit. At the bottom, you apply harder conversions like purchases or quote requests. The mistake many advertisers make is pushing hard conversions directly to a cold audience. Brandfirm advises on the conversion that delivers the most value per stage.
