More reach with Meta Ads. For brands that want to grow.
Create demand among people who are not actively searching yet. From awareness to conversion, on Facebook and Instagram.
- First-party data as the foundation for targeting
- Continuous testing with hundreds of ad variations
- Full-funnel from awareness to purchase
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Erkend groei
FD Gazelle winnaar -
Kwaliteit
Emerce100 notering -
Specialisme
Specialisten in-house -
Omvang
Mediabudget onder beheer
Why outsource to Brandfirm?
Meta Ads is not a matter of creating an ad and hoping for results. It requires ongoing optimization, strong creatives, and a strategy that covers your entire funnel. Our team of social advertising specialists combines first-party data with creative production and algorithm expertise. So you don't just buy reach, you actually bring in customers.
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Fonk 150Best full service agencies (medium size) -
Erasmus & nlgroeitTop 250 growth companies 2021 & 2022 -
Emerce 100Top 10 best digital marketing agencies -
FD Gazellen7 years in a row FD Gazellen from ’16 t/m ‘23
More reach with Meta Ads. For brands that want to grow.
These are clients growing with social advertising.
How to get the most out of Meta's algorithm
Meta's algorithm is smarter than ever. The problem is that most advertisers feed it the wrong data. They optimize for clicks or form submissions, while the algorithm performs much better when it learns which people ultimately generate value. By connecting your first-party data to Meta Ads, the system learns not just who clicks, but also who buys and what that purchase is worth.
The second key is creative production at scale. Meta rewards variation and fresh content. That is why we continuously test with dozens of ad variations, from different hooks to diverse visual styles. Our Creative Studio analyzes which openings, messages, and formats convert best. We translate those insights directly into new variations.
The third factor is full-funnel thinking. Too many advertisers focus only on the bottom of the funnel and chase direct conversions. But Meta's strength lies precisely in reaching people who are not actively searching yet. We build campaigns that create awareness, spark interest, and ultimately convert. Each stage feeds the next.
This approach requires integration. At Brandfirm, your Meta Ads specialist works together with our SEO and Google Ads teams. Insights from social feed the search strategy. Winning copy from ads strengthens the organic content. Everything reinforces everything.
How we approach it in four steps
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We start with a thorough analysis of your current situation, audiences, and competition. We connect your first-party data to Meta and define the campaign strategy. Which audiences do we prioritize? Which funnel stage has the most potential? Which KPIs do we optimize for?
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Our Creative Studio develops the first set of ads. We create variations for different audiences, funnel stages, and formats. From video to carousel, from awareness to conversion. All based on the strategy and ready to test.
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We launch the campaigns in learning mode and collect data. Once we have statistically significant results, we start optimizing. Which audiences convert? Which creatives perform? We adjust based on real numbers, not gut feeling.
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Once we know what works, we scale up. We increase budgets for winning campaigns, roll out successful formats to new audiences, and continuously produce fresh creatives. At the same time, we keep testing to find the next optimization opportunity.
Still have questions? We'll keep it brief.
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The costs for outsourcing Meta Ads vary per agency and approach. At Brandfirm, we work with retainers starting from €3,000 per month for Meta Ads management. This is excluding media budget, which should be at least €2,000 per month for meaningful results. The total investment depends on your goals, market, and desired scale. In a free analysis, we calculate which budget fits your growth strategy.
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The average ROAS for Meta Ads is around 2.5 to 3.0 for e-commerce. At Brandfirm, we regularly see ROAS values of 4.0 or higher for well-optimized accounts. But ROAS alone doesn't tell the whole story. We optimize for actual profitability by connecting your first-party data. That way, we optimize not for clicks or forms, but for customers who actually generate value.
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Meta Ads works excellently for B2B lead generation, provided you use the right strategy. At Brandfirm, we use soft conversions to lower the barrier and build retargeting funnels that warm up cold prospects. By connecting CRM data, the algorithm learns which leads ultimately convert into deals. This way, we generate predictable lead flow, even in niche markets where traditional targeting falls short.
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The first results from Meta Ads are often visible within two weeks. The algorithm needs at least 50 conversions per week to optimize effectively. At Brandfirm, we plan for three to four months to build a fully optimized campaign structure. During that period, we collect data, test creative variations, and refine targeting until we have a scalable system.
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Google Ads captures existing purchase intent from people who are actively searching. Meta Ads creates demand among people who don't yet know they need you. At Brandfirm, we combine both channels into one strategy. Meta builds awareness and feeds the retargeting pool. Google captures the intent when people start searching. Together, they form a complete funnel from discovery to purchase.
