Reach decision-makers via LinkedIn Ads. With precision no other channel offers.
LinkedIn is expensive. But if you master the targeting, you build a predictable pipeline to decision-makers that no other channel can reach.
- Targeting by job title, seniority, and company size
- Testimonial ads that build trust
- Optimizing for leads that convert to revenue
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Why outsource to Brandfirm?
LinkedIn Ads requires a different approach than Meta or Google. It is a low-intent channel where you create demand, not capture it. We build phased campaigns that first establish trust before pushing for conversions. With testimonial ads and first-party data from your CRM, we ensure the algorithms learn which leads actually generate revenue.
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Emerce 100Top 10 best digital marketing agencies -
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Erasmus & nlgroeitTop 250 growth companies 2021 & 2022 -
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Reach decision-makers via LinkedIn Ads. With precision no other channel offers.
These are clients growing with social advertising.
How LinkedIn Ads builds a predictable B2B pipeline
LinkedIn is the only advertising platform where you can reach decision-makers based on job title, seniority, and company size. No other channel offers that precision. But that targeting is just the beginning. The real difference lies in how you approach that audience.
Most agencies treat LinkedIn as if it were Google. They push directly for conversions, with aggressive "Book a demo" ads targeting people who have never heard of you. The result: high costs, low conversion, and the conclusion that LinkedIn doesn't work.
We take a different approach. We build campaigns in phases. First, we create awareness with thought leadership and testimonials from existing customers. Then we deepen the relationship with valuable content. Only after someone has had multiple touchpoints do we push for conversion. It takes patience, but it delivers leads that actually convert.
By connecting your CRM to LinkedIn, we know not just who clicks, but also who ultimately signs. That data feeds the algorithms, making every euro more effective. No vanity metrics, just optimizing for what matters.
How we approach it in four steps
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We map out your ideal customer and translate that into LinkedIn targeting. Job title, seniority, company size, industry. No broad campaigns targeting everyone, but sharp segments that convert.
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We build a phased funnel. Awareness campaigns for cold audiences, engagement for warm prospects, conversion for those who are ready. Each stage gets its own content and measurable KPIs.
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We develop ads that work on LinkedIn. Testimonials, thought leadership, carousel ads. We continuously test variations against each other to discover what resonates with your audience.
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We connect your CRM so we optimize for real business outcomes. Which campaigns deliver not just leads, but also revenue? We use those insights to optimize and scale.
Still have questions? We'll keep it brief.
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LinkedIn Ads cost an average of €3 to €10 per click, depending on your audience and targeting. That is more expensive than Meta or Google Display, but the quality of reach is incomparable. At Brandfirm, we see that the cost per qualified lead on LinkedIn often turns out lower than on cheaper platforms, precisely because you only reach decision-makers.
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Google Ads captures existing search intent; LinkedIn Ads creates demand among people who are not actively searching yet. On Google, you reach someone who is looking for a solution right now. On LinkedIn, you reach the CFO who will make a decision in six months but doesn't yet know your solution exists. Brandfirm deploys both channels complementarily for maximum impact.
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Expect three to five months before LinkedIn Ads perform optimally. During that period, Brandfirm tests different audiences, ad variations, and messaging to discover what works for your market. After the optimization phase, you often see cost per lead drop by 40 to 60 percent. Patience pays off, because LinkedIn learns more slowly but delivers higher-quality leads.
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Thought Leader Ads and testimonial ads perform on average 2.3 times better on LinkedIn than standard image ads. Brandfirm deliberately invests in ads where existing customers speak. That builds trust with an audience that is bombarded with sales pitches daily. Authentic stories outperform polished campaign visuals.
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Don't measure LinkedIn Ads solely on platform metrics like CTR or CPM. Brandfirm connects LinkedIn to your CRM, so you see which campaigns deliver not just leads, but actual revenue. We optimize for cost per qualified lead and ultimate deal value. That way, you know exactly what every euro invested returns in new customers.
