Technical SEO as the foundation. So everything else starts delivering.
Without a solid technical setup, you're wasting investments in content and authority. We make sure search engines find what matters.
- Crawl budget directed to your most important pages
- Solutions worked out down to code level
- Indexing issues resolved structurally
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Erkend groei
FD Gazelle winnaar -
Kwaliteit
Emerce100 notering -
Specialisme
Specialisten in-house -
Omvang
Mediabudget onder beheer
Why outsource to Brandfirm?
Most agencies deliver a technical audit with vague recommendations. We deliver code. Our SEO specialists work at implementation level: from sitemap structure to robots.txt, from canonical tags to structured data. No interpretation needed for your developers, no noise in the handoff. Just execute and push live.
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Emerce 100Top 10 best digital marketing agencies -
Fonk 150Best full service agencies (medium size) -
Erasmus & nlgroeitTop 250 growth companies 2021 & 2022 -
FD Gazellen7 years in a row FD Gazellen from ’16 t/m ‘23
Technical SEO as the foundation. So everything else starts delivering.
These are clients we're already growing with.
How technical SEO makes your other investments pay off
Every website gets a crawl budget from Google. That's the number of pages the search engine is willing to look at within a given time frame. What many companies don't realize: if you waste that budget on filter pages, duplicates, and empty category pages, your most important content stays unindexed.
We see it regularly. Companies investing heavily in content and link building but seeing no return. Not because the content is bad or the links are worthless. But because the technical foundation isn't in order. The search engine simply can't find what you want it to find.
The solution starts with focus. We analyze which pages add value and which ones are just eating up crawl budget. Sometimes that means de-indexing thousands of pages. It feels drastic, but the effect is immediately visible: your important pages get crawled faster and more frequently.
The difference is in the execution. Where other agencies stop at an audit with recommendations, we deliver ready-to-implement solutions. Sitemaps, robots.txt, canonical tags and structured data all worked out to code level, so your development team can get started right away.
That's how technical SEO stops being an endless project and becomes a foundation that stands. Set it up right once, benefit from it structurally.
How we approach it in four steps
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We crawl your entire website and analyze what search engines see. Indexing status, crawl errors, load times, duplicate content, sitemap structure. Not a standard scan, but a thorough analysis of your specific situation.
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Not every technical issue is equally urgent. We categorize findings by impact and feasibility. That way, you know exactly where the biggest gains are and what to tackle first.
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This is where we make the difference. No vague recommendations, but concrete fixes. Sitemaps, robots.txt, canonical tags, structured data. Worked out to code level, so developers can build right away.
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After implementation, we verify everything is set up correctly. We monitor indexing status and crawl statistics to confirm Google picks up the changes. Certainty that the improvements are taking effect.
Still have questions? We'll keep it brief.
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Crawl budget is the number of pages Google crawls on your website within a given time frame. Every site gets an allocated limit. If you waste that budget on filter pages, duplicates, or empty pages, your most important content stays unindexed. At Brandfirm, we regularly see clients with thousands of irrelevant pages consuming crawl budget. We cut those away so Google focuses on what matters.
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Check Google Search Console for indexing issues, crawl errors, and excluded pages. Seeing a lot of pages with the status "Crawled, currently not indexed"? Then something is likely wrong. Brandfirm also runs a full crawl with tools like Screaming Frog to identify duplicate content, slow load times, and incorrect canonicals. That gives you a complete picture of what's holding back your rankings.
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Crawling is the scanning of your pages by Google's bots. Indexing means Google stores the page in its database. Ranking is the assignment of a position in the search results. Without crawling, no indexation; without indexation, no rankings. Technical SEO ensures all three steps run smoothly: you make it easy for Google to find, understand, and value your pages.
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Technical fixes like redirects and sitemap adjustments are often picked up by Google within days to weeks. The effect on rankings follows more slowly: expect three to six months for structural improvement. At Brandfirm, we monitor the crawl statistics in Search Console to validate that Google is actually processing the changes. That way, we know for certain that the adjustments are working before drawing conclusions.
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Technical SEO is largely "set and remember": set it up right once, then check periodically. The basics like sitemap, robots.txt, and canonical tags don't need to be redone constantly. However, monitoring is essential. At Brandfirm, we structurally track crawl statistics and indexing status so new issues are flagged immediately. Major site updates or migrations require a new audit.
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AI search engines like ChatGPT, Perplexity, and Google's AI Overviews crawl your site just like traditional search engines. A clean technical foundation is therefore essential for AI as well. Structured data helps AI systems understand and correctly categorize your content. At Brandfirm, we implement schema markup like FAQ and HowTo, so your content appears not just in traditional search results but also in AI-generated answers.
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Most agencies deliver an audit with vague recommendations that developers have to interpret themselves. That leads to miscommunication and delays. Brandfirm works differently: we deliver implementation-ready solutions down to code level. Customized sitemaps, robots.txt rules, canonical tags, and structured data. Your development team can build directly without translation. That saves weeks of coordination and prevents errors in execution.
