Free visibility in Google Shopping. With a feed built for exactly that.
Product carousels dominate the search results. We optimize your feed specifically for organic Shopping, separate from your ads.
- Dedicated feed strategy for free listings
- SEO-optimized titles and product attributes
- Automated optimization and continuous monitoring
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Erkend groei
FD Gazelle winnaar -
Kwaliteit
Emerce100 notering -
Specialisme
Specialisten in-house -
Omvang
Mediabudget onder beheer
Why outsource to Brandfirm?
Most agencies use one product feed for everything. We build a dedicated feed strategy for organic Shopping, with titles and attributes specifically optimized for free visibility. Our specialists work in Google Merchant Center daily and know exactly which optimizations make the difference. And because we also manage your Shopping Ads, both channels reinforce each other.
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Emerce 100Top 10 best digital marketing agencies -
Fonk 150Best full service agencies (medium size) -
Erasmus & nlgroeitTop 250 growth companies 2021 & 2022 -
FD Gazellen7 years in a row FD Gazellen from ’16 t/m ‘23
Free visibility in Google Shopping. With a feed built for exactly that.
These are clients we're already growing with.
How to claim the free positions in Google's product carousels
Product search results look very different than they did three years ago. Product carousels now dominate the page, often before the first organic link. Google shows images, prices, reviews, and shipping options directly in the search results. For online stores, this means: if you're not in those carousels, you're losing visibility to competitors who are.
The good news: those positions are largely free. Since 2020, Google has offered free product listings through the same Merchant Center environment you use for Shopping Ads. But here's the catch. Most online stores use the same feed for paid and organic, while the optimal approach for each channel differs.
That's why we build a dedicated feed strategy for organic Shopping. With longer, keyword-optimized product titles. With all the attributes Google needs to match your products with search queries. And with automated monitoring so your feed is always up-to-date and error-free.
The result: more organic visibility in a part of Google that's becoming increasingly important. Not as a replacement for your Shopping Ads, but as a complement. Two channels, two strategies, one Merchant Center.
That's what our team excels at. Not just managing feeds, but helping online stores go further.
How we approach it in four steps
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We start with a thorough analysis of your current product feed and Merchant Center setup. Which products are approved? Where are the errors and warnings? And how are your free listings performing right now? These insights form the foundation of our strategy.
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Based on the analysis, we determine the approach. Do we build a supplemental feed for organic, or set up a completely separate feed? Which product titles and attributes need optimization? We create a concrete plan with priorities.
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We execute the optimizations. Product titles are rewritten with relevant search terms. Missing attributes are filled in. Feed errors are resolved. And we make sure your structured data on product pages matches your feed.
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SEO Shopping isn't a one-time action. We continuously monitor your feed for errors and warnings, track your organic Shopping performance, and optimize based on data. That way, you stay visible in a search result that's constantly evolving.
Still have questions? We'll keep it brief.
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Free Shopping listings appear organically in Google Shopping, Images, Search, and YouTube at no cost per click. Shopping Ads are paid advertisements that appear at the top through an auction model. Both are powered by your product feed in Google Merchant Center, but ranking works differently: for free listings, only feed quality and relevance count, not your bid. At Brandfirm, we optimize both channels with a dedicated strategy per type.
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Technically no, but for optimal results, yes. The standard approach is one feed for everything, but that delivers suboptimal results. For Shopping Ads, you optimize for ROAS and margin. For organic Shopping, you optimize for visibility and relevance. That's why Brandfirm builds supplemental feeds with longer, keyword-optimized titles specifically for free listings, separate from your ad feed.
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Google ranks free listings based on feed quality, product relevance, and user experience. Key factors include: complete and accurate product data, keyword-rich titles, correct categorization, high-quality images, and reliable inventory and pricing information. Reviews and seller ratings also play a role. Unlike Shopping Ads, your bid doesn't count. Brandfirm systematically optimizes all these factors through Google Merchant Center.
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The most common causes are: feed errors in Google Merchant Center, missing required attributes like GTIN or brand, disapproved products due to policy violations, or a mismatch between feed and landing page. Overly generic product titles also cause low relevance. Brandfirm always starts with a feed audit to identify and resolve these issues before we begin optimizing.
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Yes, and it's recommended. Free listings and Shopping Ads reinforce each other. Paid ads give immediate visibility in top positions; organic listings provide additional reach without click costs. Both channels use Google Merchant Center as their foundation. Brandfirm uses a combined strategy where we optimize feeds per channel, so you get maximum visibility from both paid and organic Shopping.
