Growth in qualified leads. Through a full-funnel approach.
We connect your campaigns to your CRM, so you know which channels and campaigns actually generate revenue. From demand gen to conversion.
- Campaigns linked to CRM data
- Demand gen that fills your funnel
- Optimizing for ROI, not Cost Per Lead
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Erkend groei
FD Gazelle winnaar -
Kwaliteit
Emerce100 notering -
Specialisme
Specialisten in-house -
Omvang
Mediabudget onder beheer
Why outsource to Brandfirm?
We connect your ad platforms directly to your CRM or e-commerce data. This means we don't just know how many leads come in, but also which campaigns actually generate revenue. Our approach combines demand gen through social with search and nurturing, so you're not entirely dependent on increasingly expensive bottom-funnel channels. Everything is optimized for ROI instead of Cost Per Lead.
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Emerce 100Top 10 best digital marketing agencies -
Fonk 150Best full service agencies (medium size) -
Erasmus & nlgroeitTop 250 growth companies 2021 & 2022 -
FD Gazellen7 years in a row FD Gazellen from ’16 t/m ‘23
Growth in qualified leads. Through a full-funnel approach.
They're already building their growth engine
How full-funnel lead generation lowers your Cost Per Acquisition
Most lead generation campaigns focus on one thing: as many form submissions as possible at the lowest Cost Per Lead. The problem is that CPL says very little about what those leads ultimately deliver. A €50 lead that converts into a €20,000 deal is more valuable than ten €10 leads that never make it past an initial conversation.
Yet most campaigns blindly optimize for that single form. The algorithms of Google and Meta optimize for what you ask them, and if you ask for form submissions, that's exactly what you get. Not necessarily the people who are the best fit for your offering.
We take a different approach. By connecting your CRM or e-commerce platform to your ad channels, we feed the algorithms with data on what leads actually deliver. Which audiences convert into customers? Which ads attract leads with the highest deal value? We use those insights to continuously sharpen campaigns.
On top of that, we build a demand gen layer through social advertising. Not everyone is actively searching right now, but that doesn't mean they're not interested. By being present earlier in the funnel and nurturing leads, you're not entirely dependent on increasingly expensive search channels. The result is a predictable inflow of leads that actually convert.
Here's how we tackle it in four steps
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We start with a thorough analysis of your current setup. What tracking is in place? How is your CRM connected? Where is data leaking and which opportunities are being missed? Based on this, we identify the quick wins and the structural improvements that will make the difference.
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Based on your audiences and offerings, we set up the campaign structure. We combine demand gen through social with search campaigns that capture purchase intent. Each layer of the funnel gets its own approach, from awareness to conversion.
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As soon as the first data comes in, we shift optimization from leads to actual revenue. The algorithms learn which audiences and ads generate the most valuable customers. We continuously test creatives, audiences, and bidding strategies.
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Once we see what works, we scale up. Budgets go toward the best-performing combinations of channel, audience, and messaging. At the same time, we keep testing new angles to continue filling the funnel with qualified leads.
Still have questions? We'll keep it brief.
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Demand generation creates interest among people who aren't actively searching yet. Lead generation captures that interest and converts visitors into concrete leads. At Brandfirm, we combine both in one full-funnel approach. We first build a warm audience through social advertising, then convert them through search and targeted landing pages. This way, you're not dependent on a single channel.
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Cost Per Lead says nothing about what a lead ultimately delivers. A €50 lead that converts into a €20,000 deal is more valuable than ten €10 leads that never become customers. That's why Brandfirm connects ad platforms to your CRM, so campaigns optimize for actual revenue instead of just form submissions. That produces a fundamentally different result.
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The connection works through offline conversions and Server-Side Tracking. You send data about closed deals back to Google Ads and Meta, including the deal value. This teaches the algorithms which audiences and ads generate the most valuable customers. Brandfirm implements these connections for clients with CRMs like HubSpot, Salesforce, and Pipedrive, as well as custom-built systems.
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True ROI is measured by tracking the full customer journey, from first click to closed deal. That requires a connection between your ad data and your CRM or sales data. Brandfirm calculates not just Cost Per Lead, but also Cost Per Qualified Lead, Cost Per Opportunity, and ultimately Cost Per Acquisition. This way, you see exactly which campaigns and channels actually contribute to your revenue.
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Competition for high-intent keywords is increasing, which drives up cost per click. More and more businesses are fishing in the same pool of people who are actively searching. Brandfirm counters this by building a demand generation layer through social advertising. We reach people before they start searching and nurture them until they're ready to buy. This makes you less dependent on increasingly expensive bottom-funnel channels.
