More profit from every customer. Not just the first order.
Complex e-commerce requires more than ROAS optimization. We build funnels that win customers and keep them.
- Optimizing for Customer Lifetime Value
- Data integration across the entire funnel
- From acquisition to profitable retention
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Erkend groei
FD Gazelle winnaar -
Kwaliteit
Emerce100 notering -
Specialisme
Specialisten in-house -
Omvang
Mediabudget onder beheer
Why outsource to Brandfirm?
Complex e-commerce requires specialists who look beyond the first transaction. Our team combines deep data expertise with proven funnel strategies that optimize for Customer Lifetime Value. We integrate your customer data with your ad platforms, so acquisition and retention reinforce each other. The result is a marketing machine that doesn't just win customers, but keeps them profitable.
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Emerce 100Top 10 best digital marketing agencies -
Fonk 150Best full service agencies (medium size) -
Erasmus & nlgroeitTop 250 growth companies 2021 & 2022 -
FD Gazellen7 years in a row FD Gazellen from ’16 t/m ‘23
More profit from every customer. Not just the first order.
They're already building their growth engine
How complex e-commerce becomes profitable by thinking differently
Most e-commerce businesses optimize for ROAS. It makes sense, it's measurable and feels concrete. But with complex e-commerce involving bookings, subscriptions, or longer customer journeys, ROAS only tells half the story. The first transaction is rarely where the money is made.
Yet we see many agencies continue to optimize for that first order. They cut budgets as soon as direct ROAS drops below target, without looking at what those customers are worth over twelve months. The result is an acquisition machine that exhausts itself instead of growing stronger.
We look at it differently. We integrate your transaction data with your ad platforms and build a picture of Customer Lifetime Value per segment, per channel, per campaign. At the same time, we optimize the entire customer journey from first visit to repeat purchase. Better flows, smarter communication, more targeted retargeting.
That combination changes everything. Your acquisition becomes sharper because you know which customers are worth it. Your CXO ensures more visitors convert. And your retention strategy wins back customers before they churn. No more disconnected campaigns, but one system where every component reinforces the others.
That's what our team builds every day. Not just running campaigns, but helping e-commerce businesses become structurally more profitable.
Here's how we tackle it in four steps
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We start with a thorough analysis of your current data, funnels, and customer value. Where are the leaks? Which segments are most valuable? Based on this, we lay the foundation for growth.
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We connect your transaction data to your ad platforms. This way, we don't just know who clicks, but also who buys, comes back, and delivers value. That data feeds everything that follows.
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We optimize every step of the customer journey. From landing page to checkout, from first purchase to repeat transaction. Every improvement increases the value of your marketing investment.
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With the foundation in place, we scale the campaigns. We monitor CLV per channel and segment, and continuously refine. Every month, the system gets smarter and more profitable.
Still have questions? We'll keep it brief.
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Customer Lifetime Value (CLV) is the total revenue a customer generates over the entire period they purchase from you. For e-commerce, CLV is crucial because it shows whether your marketing investment pays off. At Brandfirm, we optimize campaigns for CLV rather than just the first transaction, so you know which customers truly deliver value.
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ROAS only measures the return on the first purchase and ignores what happens afterwards. In e-commerce with low margins on the first order or longer customer relationships, ROAS gives a distorted picture. A campaign with low ROAS can actually be highly profitable if those customers come back multiple times later. That's why Brandfirm always looks at the full customer journey.
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You increase CLV by investing in retention, not just acquisition. Think targeted email flows, smart retargeting, and a checkout experience that encourages repeat purchases. Brandfirm integrates your customer data with Google and Meta Ads, so the algorithms learn which customers have the highest lifetime value. This way, you optimize campaigns for long-term value instead of individual transactions.
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That depends on your business model. In e-commerce with high repeat purchase rates or subscriptions, the first order doesn't need to be profitable. You treat acquisition as an investment that pays off through retention. Brandfirm calculates an acceptable acquisition cost per customer segment, based on expected CLV. This prevents you from stopping to scale too early.
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Complex e-commerce includes booking platforms, subscription models, and services sold online. Unlike fast-moving consumer goods, the customer journey is longer and the margin on the first transaction is often low because the marketing investment per customer is higher. The approach requires tight data integration, funnel optimization, and optimizing for CLV. Brandfirm specializes in this type of e-commerce, where standard ROAS optimization falls short.
