More conversions with YouTube Ads. Video that actually converts.
Video advertising driven by revenue, not views. From Shorts to In-stream, always with measurable results.
- Demand Gen campaigns focused on conversion
- First-party data for smarter targeting
- Continuous testing of which videos convert
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Erkend groei
FD Gazelle winnaar -
Kwaliteit
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Specialisme
Specialisten in-house -
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Why partner with Brandfirm?
Most agencies use YouTube for reach and brand awareness. We turn video into a conversion channel. We work with Demand Gen campaigns that combine video, Shorts, and images in one integrated approach. Our creative studio continuously tests which hooks and formats convert, so every euro goes toward video that actually delivers results.
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Emerce 100Top 10 best digital marketing agencies -
Fonk 150Best full service agencies (medium size) -
Erasmus & nlgroeitTop 250 growth companies 2021 & 2022 -
FD Gazellen7 years in a row FD Gazellen from ’16 t/m ‘23
These are clients we're already growing with.
How YouTube Ads evolved from a reach channel to a conversion engine
For years, YouTube was the domain of branding. Big budgets, beautiful commercials, and success measured in views and reach. For performance marketers, the platform was often an afterthought: nice for awareness, but not something you can steer on. Those days are over.
Google has fundamentally rebuilt YouTube. With Demand Gen campaigns, the platform now revolves around conversions. Video, Shorts, and images come together in one campaign type that optimizes for leads, sales, and revenue. The algorithms learn which combination of creative and audience converts best.
The difference is in the approach. Where traditional video campaigns optimize for views and CPM, we optimize for cost per acquisition. We test hooks in the first three seconds, experiment with formats from six seconds to two minutes, and measure what happens after the click. Not how many people watched, but how many people bought.
That data feeds the next round of creatives. Which opening works? Which format converts on which device? Every campaign gets smarter than the last. No gut feeling, but a system that improves itself.
Dat is hoe wij YouTube inzetten. Niet als awareness-kanaal, maar als volwaardig onderdeel van je conversiestrategie.
Here's how we do it in four steps
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We start with your current situation. Which audiences do you want to reach? What video assets do you already have? We analyze your funnel and determine where YouTube makes the most impact. Based on that, we build a campaign strategy with clear KPIs.
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We set up Demand Gen campaigns with the right mix of video, Shorts, and images. Our creative studio develops variants to test different hooks, lengths, and formats. Everything is built for conversion, not for views.
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The campaigns go live and start collecting data. We give the algorithms room to learn which combinations perform best. During this phase, we monitor closely and step in where needed, but let the system do its work.
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Once we know what works, we scale up. Winning creatives get more budget, losers get replaced. We continuously test new variants and audiences. That's how the machine keeps running and improving.
Still have questions? We'll keep it brief.
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YouTube Ads work on an auction model where you set your own budget. On average, costs range from €0.10 to €0.30 per view for skippable ads. With Demand Gen campaigns focused on conversions, you pay based on CPM or CPC, depending on the format. Brandfirm always optimizes for cost per acquisition, not views. That way, you know exactly what a lead or sale costs you.
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Yes, YouTube hasn't been a pure reach channel for a long time. With Demand Gen campaigns, you optimize directly for conversions like leads, purchases, or inquiries. Google's algorithms learn which combination of video, audience, and timing converts best. Brandfirm uses YouTube exclusively as a performance channel, where we optimize for measurable results instead of views or impressions.
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You measure the ROI of YouTube Ads by comparing conversion value against your total costs. Google Ads offers view-through and click-through conversion tracking. Brandfirm connects this data to your CRM or e-commerce platform, so we don't just see who clicked, but who ultimately bought. That's how we calculate actual ROAS and optimize for what happens after the click.
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Absolutely. YouTube Shorts reaches more than 70 billion daily views, and 40% of Shorts users aren't on TikTok or Instagram Reels. With Demand Gen campaigns, you can use Shorts for conversion goals. Brandfirm tests vertical video ads specifically for the Shorts feed, measuring which hooks in the first three seconds convert best.
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Expect at least two to four weeks before YouTube campaigns produce reliable data. Google's algorithms need time to learn which audiences and creatives perform best. Brandfirm recommends a learning phase of at least 50 conversions before drawing conclusions. After that, we scale what works and replace what doesn't.
