More margin from Shopping Ads. Not just more sales.
From feed optimization to smart bidding strategies. We make Shopping profitable, not just visible.
- Lower CPCs through our CSS partners
- Bidding on POAS: based on margin, not just revenue
- Feed optimization that boosts conversions
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Erkend groei
FD Gazelle winnaar -
Kwaliteit
Emerce100 notering -
Specialisme
Specialisten in-house -
Omvang
Mediabudget onder beheer
Why partner with Brandfirm?
Shopping Ads come down to three things: a sharp feed, smart bidding, and lower costs per click. Through our partnership with CSS partners, you structurally pay less for the same click. But we go beyond ROAS. By connecting your product margins to our bidding strategies, we optimize for POAS: what you actually keep. That way, every euro of media budget becomes an investment in profit, not just revenue.
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Emerce 100Top 10 best digital marketing agencies -
FD Gazellen7 years in a row FD Gazellen from ’16 t/m ‘23 -
Fonk 150Best full service agencies (medium size) -
Erasmus & nlgroeitTop 250 growth companies 2021 & 2022
These are clients we're already growing with.
How your product feed becomes the engine of profitable growth
Most webshops treat their product feed as a technical chore. Titles are auto-loaded, descriptions come straight from the CMS, and bidding is set to target ROAS. That leads to mediocre performance and a constant battle for visibility against competitors doing exactly the same thing
We see the feed as a strategic weapon. Every title, every attribute, every product category is an opportunity to be more relevant than the competition. We enrich feeds with search behavior, add custom labels based on margin and seasonal patterns, and make sure Google understands exactly which products deserve priority.
But a strong feed is just the beginning. The real gains are in how you bid. Where most agencies optimize for ROAS, we go a step further with POAS. By connecting your product margins to our bidding strategies, we bid more on products that generate profit and less on revenue without margin.
Add our CSS partnership, which structurally lowers your cost per click, and you have a Shopping setup that doesn't just sell but actually earns. Every optimization reinforces the next. That's not campaign management, that's building a growth machine.
And that's exactly where our team excels. Not just showing products, but making webshops more profitable.
Here's how we do it in four steps
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We start with a thorough analysis of your current feed, product margins, and campaign structure. Based on that, we determine which products get priority, how we deploy custom labels, and which bidding strategy matches your goals.
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We enrich your product feed with relevant search terms, sharp titles, and strategic attributes. Every product gets the right labels based on margin, stock levels, and seasonal patterns. That way, Google understands which products you want to push.
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We build a campaign structure that fits your product range and goals. From Standard Shopping to Performance Max, always with clear segmentation. After launch, we monitor daily and adjust where needed.
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Based on results, we continuously refine bidding, feed, and structure. What works, we scale. What doesn't, we stop. Every month, your Shopping setup gets sharper and more profitable.
Still have questions? We'll keep it brief.
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ROAS measures revenue per euro invested; POAS measures profit. With ROAS-based optimization, Google favors products with high revenue, regardless of margin. With POAS, you connect product margins to your bidding strategy so the algorithm learns which products actually generate profit. Brandfirm implements POAS by integrating margin data into Google Ads, so campaigns optimize for what you keep rather than what you turn over.
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A CSS partner (Comparison Shopping Service) is a price comparison service that can advertise on behalf of webshops in Google Shopping. By advertising through a CSS partner instead of directly through Google Shopping, you get 20% more bidding power for the same budget. Brandfirm works with CSS partners, giving our clients structurally lower CPCs without sacrificing visibility or conversions.
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An optimized product feed starts with titles that contain relevant search terms, followed by brand and product type. Add all required attributes like GTIN, price, and availability, plus optional fields like color, material, and size. Use custom labels to segment products by margin or season. Brandfirm enriches feeds with keyword research and margin data, so Google prioritizes the right products.
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Standard Shopping gives full control over bids, search terms, and product groups, but only advertises in the Shopping network. Performance Max combines Shopping with Search, Display, YouTube, and Discovery in one campaign, with Google's algorithm determining the distribution. Brandfirm chooses the right mix per client, often Standard Shopping for control over bestsellers and Performance Max for reach and scale.
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Custom labels are free-form fields in your product feed that let you group products by characteristics Google doesn't recognize by default. Think margin category, seasonal product, bestseller, or clearance. By using custom labels, you can run separate campaigns or bidding strategies per segment. Brandfirm labels products based on margin and performance, so we allocate more budget to products that generate profit.
