Search Ads that deliver ROI despite rising CPCs.
CPCs are rising, but your returns don't have to drop. With first-party data, smart bidding, and automation, we keep Search Ads profitable.
- Up to 50% lower costs on branded search terms
- €30 million monthly budget under management
- First-party data drives your bidding strategy
- Consolidated structure that lets algorithms learn
Why Search Ads does work
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Scale
Monthly ad budget -
Client base
Clients on Search Ads -
Volume
Active campaigns -
Efficiency
CPC reduction on branded search
Why partner with Brandfirm?
Outsourcing your Search Ads to Brandfirm means getting access to a team that doesn't blindly follow Google, we tame it. We combine a consolidated account structure with first-party data, custom scripts, and Bidmax. That's how we keep CPCs manageable and returns high, even as the market gets more expensive.
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Emerce 100Top 10 best digital marketing agencies -
Fonk 150Best full service agencies (medium size) -
Erasmus & nlgroeitTop 250 growth companies 2021 & 2022 -
FD Gazellen7 years in a row FD Gazellen from ’16 t/m ‘23
Ready to grow? Let's go!
These are clients we're already growing with.
How Search Ads stays profitable with rising CPCs
CPCs have been rising for years. This isn't a temporary trend, it's structural. Google is maximizing their own revenue, and you feel it directly in your cost per click. The question isn't whether you're affected, but how you deal with it.
Most accounts lose returns because of their structure. Dozens of campaigns per product group sounds logical but fragments your data. No single campaign has enough volume for the algorithm to learn properly. You pay more and get less back. And the more you split things up, the worse it gets.
Staying profitable requires three things. A consolidated structure so the algorithm actually learns. First-party data so you optimize for customer value, not just conversions. And tooling like Bidmax to actively manage CPCs.
Where other agencies adopt Google's recommendations, we keep control. Not working against the algorithm, but deploying it so it works for you. That's the difference between burning budget and scaling profitably.
Here's how we tackle it together in four steps
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We start with a free analysis of your current Search Ads account. Where are the opportunities? Where is budget leaking? After this conversation, you'll know exactly what can improve and whether we're a good fit.
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Based on the analysis, we build a strategy. Which campaign structure fits your volumes? Which first-party data do we connect? Which goals do we optimize for? You get a clear plan before we go live.
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We build your account using the Hagakure structure and connect the right tooling. Bidmax for CPC control, Adalysis for alerts, custom scripts for automation. From day one, we're actively monitoring.
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Every month, we review the results and adjust where needed. Not just on ROAS, but on customer value. You have a dedicated team that knows your account inside and out.
Still have questions? We'll keep it brief.
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Look for three things: approach, transparency, and alignment. Ask how they structure campaigns and whether they critically evaluate Google's recommendations. Check that you remain the owner of your account and data. And look at whether they optimize for revenue or profit, not just ROAS. An agency that thinks alongside your business model delivers more than an agency that only optimizes clicks.
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Usually two causes: Google's algorithm is claiming more room, and your account structure is working against you. Too many campaigns fragment your data, preventing the algorithm from learning effectively. Combined with increasing competition, you pay more for the same positions. The solution lies in consolidation, better first-party data, and active CPC management.
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At Brandfirm, we work with a fixed monthly fee, not a percentage of your ad spend. That keeps our interests aligned with yours: we don't earn more when you spend more. The exact fee depends on the complexity of your account and the scope of the partnership.
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That depends on your margins and business model. A ROAS of 400% sounds good, but means little without context. We prefer to look at contribution to profit rather than ROAS alone. By connecting first-party data, we know which conversions actually generate value, not just which ones are cheapest.
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By not blindly following Google. The algorithm optimizes for volume, not for your profit. We work with a consolidated structure so there's enough data per campaign, combine that with Bidmax for CPC control, and continuously monitor through Adalysis. That's how we keep a grip on where your budget goes.
