More reach with Microsoft Ads. Less competition, more conversions.
From Bing to LinkedIn Audience Network. Reach high-value audiences where your competitors aren't advertising.
- Up to 70% lower cost per click
- Unique LinkedIn targeting for B2B
- Synergy with your Google Ads campaigns
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Erkend groei
FD Gazelle winnaar -
Kwaliteit
Emerce100 notering -
Specialisme
Specialisten in-house -
Omvang
Mediabudget onder beheer
Why partner with Brandfirm?
Microsoft Ads is a supplementary channel due to its lower search volume, but it's an efficient one with lower CPCs and less competition. We set up a smart connection with your Google Ads, so you benefit from that extra reach without additional effort. For international ambitions or larger volumes, we build native campaigns with LinkedIn targeting.
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Emerce 100Top 10 best digital marketing agencies -
Fonk 150Best full service agencies (medium size) -
Erasmus & nlgroeitTop 250 growth companies 2021 & 2022 -
FD Gazellen7 years in a row FD Gazellen from ’16 t/m ‘23
These are clients we're already growing with.
How to get more from Microsoft Ads than just extra reach
Most advertisers see Microsoft Ads as a leftover channel. Understandable, because the search volume is considerably lower than Google's. But if you only look at volume, you're missing the bigger picture. Microsoft Ads gives you access to a different type of searcher: on average older, more affluent, and more often on desktop. Exactly the people who make well-considered purchases.
On top of that, competition is lower. Where you're fighting for every click on Google Ads, Microsoft often costs 30 to 50 percent less for the same keyword. That efficiency makes the channel worthwhile, even at modest volumes.
The real power is in the combination. Through a direct connection with Google Ads, you sync campaigns without duplicate work. Same structure, same ads, but a new audience. And for B2B advertisers, there's LinkedIn Profile Targeting: the ability to target by job title, industry, and company size. No other search platform offers that.
Whether Microsoft Ads remains a small supplementary channel or grows into a full pillar depends on your market and ambitions. We help you find the right balance.
Here's how we tackle it together in four steps
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We start with an introductory meeting where we discuss your goals, market, and current advertising efforts. We look at your Google Ads setup and determine whether Microsoft Ads delivers the most value as a supplementary channel or as a standalone pillar.
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Based on the analysis, we build your Microsoft Ads environment. For most clients, we connect directly to Google Ads for efficiency. For larger volumes or B2B audiences, we set up native campaigns with LinkedIn targeting.
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We launch the campaigns and carefully monitor the initial results. We compare performance with your Google Ads and adjust where needed. That's how we quickly discover where Microsoft Ads adds the most value.
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Microsoft Ads runs as part of your total advertising strategy. We report clearly on the added value and scale up where it pays off. No silos, but one integrated approach.
Still have questions? We'll keep it brief.
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Yes, Microsoft Ads is a valuable addition to Google Ads for most advertisers. You reach an audience that doesn't search via Google, at lower costs per click. At Brandfirm, we deploy Microsoft Ads as a standard supplementary channel once Google Ads is running profitably. The extra investment is minimal; the extra reach is not.
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The cost per click on Microsoft Ads is on average 30 to 50 percent lower than on Google Ads. In some sectors, the difference can be as much as 70 percent. This is due to the lower competition on the platform. At Brandfirm, we monitor CPC per channel and shift budget to where returns are highest.
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Yes, Microsoft Ads offers a direct import function for Google Ads campaigns. Structure, keywords, and ads are transferred. At Brandfirm, we use this connection for efficiency, but we always optimize specifically for Microsoft afterward. Blindly importing without adjustments rarely delivers the best results.
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Microsoft Ads is especially effective for B2B companies, organizations with an older target audience, and businesses operating internationally. Bing users are on average more affluent and more likely to search via desktop. At Brandfirm, we also recommend Microsoft Ads for businesses in competitive Google markets where CPCs are high.
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LinkedIn Profile Targeting is a unique targeting option within Microsoft Ads that lets you target ads based on job title, industry, or company. This data comes directly from LinkedIn profiles. Brandfirm uses this feature for B2B campaigns where we want to reach specific decision-makers for example, marketing managers or IT directors.
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The Microsoft Ads audience is on average older and more affluent than Google's. A larger share searches via desktop, often from a business environment. Many users arrive at Bing through Windows, Outlook, or Edge. At Brandfirm, we factor this into the messaging and landing pages we deploy.
