Get visible in AI search engines. For brands that think ahead.
ChatGPT, Perplexity, Gemini. More and more searches start there. We make sure your brand gets mentioned and chosen.
- Measure visibility at the prompt level
- Content that LLMs cite as a source
- Digital PR on AI-relevant channels
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Erkend groei
FD Gazelle winnaar -
Kwaliteit
Emerce100 notering -
Specialisme
Specialisten in-house -
Omvang
Mediabudget onder beheer
Why outsource to Brandfirm?
GEO is a new playing field where many agencies make big promises without proof. We take a different approach. As a development partner of specialised GEO tooling, we measure visibility at the prompt level and know exactly where your brand is and isn't being mentioned. We translate that data into concrete improvements in content, structured data, and digital PR on sources that LLMs actually cite.
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FD Gazellen7 years in a row FD Gazellen from ’16 t/m ‘23 -
Fonk 150Best full service agencies (medium size) -
Emerce 100Top 10 best digital marketing agencies -
Erasmus & nlgroeitTop 250 growth companies 2021 & 2022
These are clients we're already growing with.
How to determine if GEO is worth the investment right now
The search market is changing. ChatGPT, Perplexity, and Gemini are processing more and more queries that previously started in Google. That's not hype, it's measurable. But what does it mean for your marketing? The honest answer depends on your market, your audience, and your appetite for risk.
Here's what we know. Traffic from AI search engines converts differently. The ratio of impressions to website visits is lower than with traditional search engines. But visitors who do click through convert above average. It's a different type of channel with different dynamics.
We see that GEO is currently a complement to existing search channels, not a replacement. The market for queries with commercial intent in AI chatbots is growing, but the volume is still uncertain. Nobody knows exactly where this landscape is heading. Agencies that promise revolutions right now are selling hot air.
Our approach is therefore realistic. We invest in tooling and knowledge so we're ahead the moment the channel scales. For clients who want to start now, we deliver measurable results at the prompt level. No betting on hype, just being ready for what's coming.
That's how we look at GEO. Honest about what we don't yet know, sharp on what we can measure.
How we approach it in four steps
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We start by setting up GEO-specific tracking. At the prompt level, we measure where your brand is and isn't being mentioned in ChatGPT, Perplexity, and Gemini. That baseline is the foundation for everything that follows.
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Based on the data, we determine where the opportunities lie. Which prompts are relevant for your audience? Which sources are cited by LLMs? And where does your competition stand? We translate those insights into a concrete approach.
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We optimise existing content and create new content that LLMs can cite. Think of content clusters around your core topics, structured data that AI understands, and pages that answer the questions your audience is asking.
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Visibility in AI search engines depends on the sources that LLMs are trained on. We build presence on relevant platforms and publications that appear in AI answers. This increases the chance that your brand gets mentioned and linked.
Still have questions? We'll keep it brief.
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GEO optimises content for AI search engines like ChatGPT, Perplexity, and Gemini. SEO focuses on traditional search engines like Google. The key difference is in the output. With SEO, you optimise for a list of links. With GEO, you optimise to become the answer itself. At Brandfirm, we see GEO as a complement to SEO, not a replacement.
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No, AI search engines are not replacing Google. They're expanding the total search market. Our data shows that queries in ChatGPT and Perplexity are currently an addition to traditional search behaviour. The volume of queries with commercial intent is growing, but it's still limited. Anyone who claims Google is done is getting ahead of the facts.
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Visibility in AI search engines is measured at the prompt level. You analyse which queries result in your brand being mentioned, or not, in the answers from ChatGPT, Perplexity, or Gemini. Brandfirm is a development partner of specialised GEO tooling that allows us to set up these measurements. This way, we know exactly where your brand is visible and where it's not.
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Yes and no. Traffic from AI search engines shows a different pattern. The ratio of impressions to website visits is lower than with Google. But visitors who do click through from ChatGPT or Perplexity convert above average. It's a different type of channel that requires different expectations and KPIs than traditional search engine marketing.
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That depends on your market, audience, and appetite for risk. The volume of commercial queries in AI chatbots is growing, but nobody knows how fast. Brandfirm invests in tooling and knowledge so we're ready when the channel scales. For clients who want to start now, we deliver measurable results. But we're honest about the uncertainties.
