Measure AI visibility at the source level. Know where you stand.
How visible are you in ChatGPT, Perplexity, and Gemini? With our tooling, you see exactly which sources are being cited.
- AI visibility mapped per platform
- Insight into which queries trigger your brand
- See which sources are being cited
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Erkend groei
FD Gazelle winnaar -
Kwaliteit
Emerce100 notering -
Specialisme
Specialisten in-house -
Omvang
Mediabudget onder beheer
Why outsource to Brandfirm?
We are a development partner of the tooling we deploy. That means early access to new features and direct influence on product development. While other agencies are still looking for ways to measure AI visibility, we're already working with source-level data. That head start translates into concrete insights for your brand.
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Emerce 100Top 10 best digital marketing agencies -
Fonk 150Best full service agencies (medium size) -
Erasmus & nlgroeitTop 250 growth companies 2021 & 2022 -
FD Gazellen7 years in a row FD Gazellen from ’16 t/m ‘23
Measure AI visibility at the source level. Know where you stand.
These are clients we're already growing with.
How to turn AI visibility into a measurable growth channel
Most companies have no idea how visible they are in AI search results. They invest in SEO, build content, and hope that ChatGPT or Perplexity mentions their brand. But hope is not a strategy. Without data, you don't know where you stand, let alone where you need to go.
With the right tooling, that changes. We measure at the source level which AI platforms mention you, for which queries that happens, and which sources are cited. This gives a complete picture of your current AI visibility.
That data is just the beginning. The real value lies in what you do with it. Which content performs well and why? Where are you not being mentioned when you'd expect to be? Which competitors do show up? With those insights, you can build your position deliberately, instead of blindly continuing to produce content.
As a development partner of the tooling we deploy, we're at the controls. We don't just have access to the latest features, we also contribute to the product's development. That position ensures our clients are always ahead in a channel that's still uncharted territory for most marketers.
Measuring AI visibility is no longer a luxury. It's the foundation for serious growth in a world where more and more searches are answered by AI.
How we approach it in four steps
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We start with a complete scan of your current AI visibility. Which platforms mention you? For which queries? And which sources are being cited? That baseline is the starting point for everything that follows.
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We dive into the data. Where do you perform well and why? Where do you fall behind compared to competitors? Which content gets cited and which doesn't? This analysis delivers concrete insights you can act on.
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Based on the analysis, we start building. This can mean: sharpening existing content, creating new content, or making technical adjustments that increase your citability. Everything aimed at measurable growth in AI visibility.
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AI visibility is not a one-time exercise. The playing field changes continuously. That's why we monitor your positions on an ongoing basis and adjust where needed. This way, you stay ahead while others are still figuring it out.
Still have questions? We'll keep it brief.
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AI visibility is the extent to which your brand or website is mentioned and cited in AI-generated answers. Think of ChatGPT, Perplexity, Gemini, and Google AI Overviews. Unlike traditional SEO, it's not about a position in a list, it's about whether you're part of the answer the AI generates at all. At Brandfirm, we measure AI visibility at the source level, so you see exactly which content is being cited and which isn't.
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Measuring AI visibility at the source level requires specialised tooling that analyses AI answers and traces which sources are cited. Brandfirm is a development partner of the tooling we deploy, giving us early access to features the market hasn't seen yet. We monitor per AI platform which queries trigger your brand, which pages are cited, and how that develops over time. This provides insight that goes beyond just "visible or not".
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SEO optimises for positions in traditional search results on Google and Bing. GEO optimises for visibility in AI-generated answers from platforms like ChatGPT, Perplexity, and Gemini. With SEO, it's about getting a spot in the list. With GEO, it's about being part of the answer itself. Brandfirm treats GEO and SEO as separate channels with their own strategies, KPIs, and measurement methods.
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Yes, but it requires a different approach than traditional attribution. AI visibility influences brand awareness and trust before someone clicks through. Direct traffic from AI platforms is measurable via referral data in Google Analytics, but the real impact often shows in the increase of branded searches and conversions from other channels. At Brandfirm, we combine AI visibility data with your analytics to surface patterns and interpret the impact.
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AI platforms cite sources they consider authoritative, current, and well-structured. If you're not being mentioned, it could be due to limited online authority, content that doesn't match the questions users are asking, or technical barriers that prevent AI crawlers from indexing your site properly. At Brandfirm, we analyse exactly where things go wrong and which adjustments are needed to get cited.
