Get visible in AI chatbots. Before your competitors do.

Millions of people search daily via ChatGPT and Perplexity. We make sure your brand appears in those answers.

Chatbot Visibility Score per audience
Measurable visibility in AI answers
Complementary to your existing SEO

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Our GEO skills

From strategy to shopping. These are the specializations we use to build your AI visibility.

Why you'll rank in AI chatbots

GEO is new territory. Most agencies talk about it, we measure it. As a development partner of specialized GEO tooling, we make visibility in chatbots like ChatGPT and Perplexity concrete and measurable.

Free analysis

Chatbot Visibility Score

No gut feeling, but hard data. We measure per audience and per prompt how often your brand appears in AI answers. So you know exactly where you stand.
- Specific prompts aligned with your buyer journey
- Monthly tracking of your AI visibility
Development partner of GEO tooling

We don't wait for the market to mature. As an early adopter and development partner of GEO tools, we have access to insights other agencies simply don't.
- Direct influence on tool development
- Head start through early access features
Built for complex buyer journeys

GEO works best for products people think about. Financial services, B2B, considered purchases. That's where people have conversations with AI before they decide.
- Multiple touchpoints in longer consideration phases
- Be visible when it matters most

These are clients we're already growing with.

How we build your AI visibility

From baseline to ongoing optimization. Four steps to measurable visibility in AI chatbots.

We map out how visible you currently are in ChatGPT, Perplexity, and Claude. We define the prompts your audience uses and measure your current Chatbot Visibility Score as a starting point.
Based on the audit, we identify where the opportunities lie. Which topics, which buyer journey stages, and which content have the most potential to be cited in AI answers?
We adapt existing content and create new content that Gemini, Copilot, and other AI assistants like to cite. Think structured data, authority building, and quotable answers.
We monitor your visibility in AI Overviews and chatbots monthly, adjusting where needed. Once we see what works, we scale to new topics and audiences.

How AI chatbots open a new search channel for your brand

The way people search for information is fundamentally changing. Where they used to sift through ten blue links, they now ask questions to ChatGPT, Perplexity, or Claude. They get a direct answer, often with source attribution. And that answer increasingly determines which business they contact.

This isn't a replacement for Google, it's an expansion of the playing field. People ask chatbots for advice on their mortgage, but just as easily about a gift for their mother-in-law. Those conversations last longer and go deeper than a search query. All moments where your brand can be relevant.

"GEO doesn't replace SEO. It opens a new channel for brands that understand search behavior is changing."

The difference from traditional SEO is in the output. With SEO, you optimize for a ranking. With GEO, you optimize to be cited. That requires content that AI models understand and find trustworthy enough to recommend. Authority, structure, and relevance determine whether you get mentioned or your competitor does.

Brandfirm is one of the first agencies in the Netherlands making GEO measurable. With our Chatbot Visibility Score, you know exactly how often you appear in AI answers and where you're leaving opportunities on the table. No hype, but hard data about a channel that few businesses are taking seriously yet.

That's the moment to get in. Not because everyone's doing it, but precisely because almost no one is.