Server-Side Tagging for complete data. Never miss a conversion again.
Ad blockers and browser restrictions cost you up to 30% of your conversion data. We make sure you get the complete picture again.
- Less data loss from ad blockers and ITP
- First-party tracking via your own domain
- Cleaner data for smarter algorithms
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Erkend groei
FD Gazelle winnaar -
Kwaliteit
Emerce100 notering -
Specialisme
Specialisten in-house -
Omvang
Mediabudget onder beheer
Why partner with Brandfirm?
We're not a technical implementation agency. We're the architect that determines which data you need to improve your campaigns. From measurement plan to integration with Google, Meta, and your own systems. We leave the technical implementation to specialized partners, but we oversee the bigger picture and make sure the data actually makes your algorithms smarter.
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FD Gazellen7 years in a row FD Gazellen from ’16 t/m ‘23 -
Emerce 100Top 10 best digital marketing agencies -
Fonk 150Best full service agencies (medium size) -
Erasmus & nlgroeitTop 250 growth companies 2021 & 2022
These are clients we're already growing with.
How Server-Side Tagging structurally improves your campaigns
Over the past few years, conversion tracking has fundamentally changed. Safari's Intelligent Tracking Prevention, Firefox's Enhanced Tracking Protection, iOS restrictions, and the growing popularity of ad blockers have caused marketers to structurally miss 10 to 30 percent of their data. That sounds like a technical problem, but the consequences are strategic. Your campaign algorithms train on incomplete data. Your attribution models are inaccurate. And you're optimizing based on a distorted picture.
Server-Side Tagging solves this by moving data collection from the browser to a server you control. Tracking requests come from your own domain, so they aren't blocked as third-party scripts. Cookies become first-party and last longer. The result is a more complete and reliable picture of your customer journey.
But technology alone isn't enough. The value of Server-Side Tagging isn't in the implementation itself, it's in what you do with it. Which events do you measure? How do you enrich the data with information from your CRM or e-commerce platform? And how do you ensure Google's and Meta's algorithms get smarter from that cleaner data? That's where the real gains are.
We design the tracking architecture that fits your growth strategy. From measurement plan to platform integrations. We leave the technical implementation to specialized partners, but we make sure every data point contributes to better campaign results.
That's the difference between setting up tracking and making tracking work for your growth.
Here's how we approach it in four steps
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We map out your current tracking and identify where data is leaking. Which conversions are you missing due to ad blockers or browser restrictions? And what data do you need to truly improve your campaigns?
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Based on the audit, we design the tracking architecture. Which events are crucial? How do we connect to GA4, Meta CAPI, or Google Ads Enhanced Conversions? And how do we enrich with data from your own systems?
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We leave the technical implementation to specialized partners. We stay involved as the architect and ensure everything is built according to the measurement plan. No surprises, just control.
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Once tracking is live, we connect the data to your campaigns. We monitor data quality and make sure Google's and Meta's algorithms actually get smarter from the cleaner input.
Still have questions? We'll keep it brief.
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Server-Side Tagging is a method where tracking data is collected via your own server instead of directly from the browser. This makes data collection resistant to ad blockers and browser restrictions like Safari's ITP. The data first goes to your domain and is then forwarded to platforms like Google Analytics 4, Meta, and Google Ads. Brandfirm designs the architecture and oversees the implementation by specialized partners.
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Most companies recover 10 to 30 percent of their conversion data after implementing Server-Side Tagging. This varies per situation and depends on the share of Safari and Firefox users, the use of ad blockers by your audience, and your current tracking setup. Brandfirm maps out in advance how much data you're currently missing and what the expected impact is for your specific situation.
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Yes, a cookie banner remains required. Server-Side Tagging changes the way data is collected, but not the GDPR requirements around consent. You still place cookies and need to ask visitors for consent. The difference is that you now use first-party cookies via your own domain, which extends their lifespan and prevents blocking. Consent Mode V2 ensures that tracking respects your cookie preferences.
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A standard implementation takes an average of two to four weeks. This depends on the complexity of your current setup, the number of platforms you want to connect, and the availability of technical resources. Brandfirm starts with a tracking audit and measurement plan, after which specialized partners carry out the technical implementation. We oversee the process and ensure everything goes according to plan.
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Server-Side Tagging is especially valuable for companies that advertise via Google Ads or Meta and depend on accurate conversion data. If you have a lot of traffic from Safari or an audience that frequently uses ad blockers, the impact is greater. For small websites with limited traffic and simple tracking, client-side tagging may be sufficient. Brandfirm advises upfront whether the investment makes sense for your situation.
