More revenue with strategic email marketing. From strategy to conversion.
Email remains the channel with the highest ROI. We build flows and campaigns that activate customers and drive revenue.
- Flows that automatically generate revenue
- Segmentation based on behavior
- A/B testing on every campaign
-
Erkend groei
FD Gazelle winnaar -
Kwaliteit
Emerce100 notering -
Specialisme
Specialisten in-house -
Omvang
Mediabudget onder beheer
Why outsource to Brandfirm?
Email marketing seems simple, but the difference between ignored newsletters and a converting channel is in the details. We combine data from your entire customer journey with proven email strategies. Because email is part of CXO at Brandfirm, we don't optimize in isolation but as part of your complete conversion approach. That delivers campaigns that aren't just opened, they actually generate revenue.
-
Emerce 100Top 10 best digital marketing agencies -
Fonk 150Best full service agencies (medium size) -
Erasmus & nlgroeitTop 250 growth companies 2021 & 2022 -
FD Gazellen7 years in a row FD Gazellen from ’16 t/m ‘23
More revenue with strategic email marketing. From strategy to conversion.
These are clients we're already growing with.
How email marketing becomes your most profitable channel
Email is the most underrated channel in the marketing mix. While companies pour thousands of euros into advertising, there's a database of existing customers who have already shown interest. You don't need to convince these people of your brand. You just need to send them the right message at the right time.
Yet it often goes wrong. Companies send everyone the same newsletter, at random times, without looking at behavior or purchase history. The result is predictable: low open rates, even lower click rates, and a list that slowly dies out. Not because email doesn't work, but because relevance is missing.
Good email marketing starts with segmentation. Someone who just made their first purchase gets a different message than someone who hasn't opened an email in months. By connecting behavioral data to smart flows, you build a channel that automatically generates revenue. Welcome flows, abandoned cart, win-back, and post-purchase aren't isolated campaigns, they're parts of a system.
At Brandfirm, email is part of CXO. We don't just look at open rates, we look at the impact on your total conversion. Every flow is tested, optimized, and aligned with what we see across the rest of the customer journey.
That's how email goes from a cost center to a profitable engine that runs without extra media budget.
How we approach it in four steps
-
We start with an analysis of your current email marketing. Which flows exist? How are your campaigns performing? Where is the funnel leaking? Based on that, we determine which flows take priority and which segments have the most potential.
-
We segment your database based on behavior, purchase history, and engagement. Then we build the flows that make the difference: welcome, abandoned cart, post-purchase, and win-back. Each flow gets a clear trigger and goal.
-
We write emails that actually get read. Strong subject lines, relevant content, and a design that converts on mobile. No off-the-shelf templates, but emails that match your brand and audience.
-
Every campaign is tested. Subject lines, send times, content, and CTAs. We don't just analyze open rates, we look at the impact on conversion and revenue. What works, we scale up.
Still have questions? We'll keep it brief.
-
Email marketing delivers an average of €36 to €42 for every euro invested, making it one of the best-performing marketing channels. That ROI is only visible when you measure conversions properly. At Brandfirm, we connect email data to your CRM or e-commerce platform, so you see not just open rates but actual revenue per campaign.
-
The ideal frequency depends on your audience and the value you provide. For most companies, one to two times per week works well, as long as the content is relevant. More important than frequency is consistency. At Brandfirm, we determine the optimal frequency based on engagement data and test what works best for your audience.
-
With segmentation, you divide your email list into groups based on behavior, purchase history, or characteristics. That way, someone who just made their first purchase receives different content than someone who's been inactive for months. Brandfirm connects segmentation to first-party data from your CRM or webshop, so you automatically send the right message at the right time.
-
The four essential flows are the welcome flow for new subscribers, abandoned cart for incomplete purchases, post-purchase for follow-up after an order, and win-back for inactive customers. These flows run automatically and continuously generate revenue without manual work. At Brandfirm, we build these flows as part of your total CXO strategy.
-
Look beyond open rates and click rates. The most important metrics are conversion rate, revenue per email, and the impact on customer value over time. At Brandfirm, we connect email data to your CRM or e-commerce platform, so you see exactly which campaigns and flows actually contribute to your revenue. Only then can you optimize with purpose.
