More conversions from the same traffic. Without extra media budget.
We test, analyze, and optimize your landing pages and funnels. So every visitor becomes more valuable.
- A/B tests that actually deliver results
- Data-driven decisions, not gut feeling
- Focused on revenue, not on clicks
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Erkend groei
FD Gazelle winnaar -
Kwaliteit
Emerce100 notering -
Specialisme
Specialisten in-house -
Omvang
Mediabudget onder beheer
Why outsource to Brandfirm?
Conversion optimization doesn't exist in a vacuum for us. Every test we run feeds our campaigns and vice versa. We see what works in ads and apply it to landing pages. Insights from your first-party data drive our hypotheses. This way, everything reinforces each other and your returns grow faster than with a standalone CRO agency.
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Emerce 100Top 10 best digital marketing agencies -
Fonk 150Best full service agencies (medium size) -
Erasmus & nlgroeitTop 250 growth companies 2021 & 2022 -
FD Gazellen7 years in a row FD Gazellen from ’16 t/m ‘23
More conversions from the same traffic. Without extra media budget.
These are clients we're already growing with.
How 10% more conversion changes your entire growth strategy
Most companies chase more traffic. More budget in ads, more content for SEO, more channels. But they forget that their website is a sieve. Out of every hundred visitors, maybe three convert. The other 97 disappear, often forever.
Conversion optimization flips that logic. Instead of pouring more water through the sieve, we make the holes smaller. A form that's too long. A button that doesn't stand out. A mobile page that loads too slowly. Small friction points with big consequences. We find them and fix them.
Let's do the math. Say you generate 2,000 leads per month with a conversion rate of 40% to qualified prospects. That's 800 prospects. After CRO optimization, that rate rises to 44%, just 10% better. Result: 880 prospects. Eighty extra per month, without a single cent of additional media budget.
To get those same eighty prospects through advertising, you'd have to invest thousands of euros per month extra. CRO delivers the same value at a fraction of the cost. And the best part: the improvement is permanent. Every future visitor benefits from it.
How we approach it in four steps
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We analyze your current funnel using Hotjar and your analytics data. Where do visitors drop off? Which pages underperform? Based on that, we formulate concrete hypotheses we can test.
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Not all hypotheses are equal. We prioritize based on expected impact and ease of implementation. The tests with the highest potential value go first. That way you see results fast.
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We set up A/B tests in Convert and wait until we have statistically significant results. No gut feeling, but just hard data. Only when a variant is proven to perform better do we roll it out.
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Winning variants are permanently implemented. But we don't stop there. Every test yields new insights for the next round. CRO isn't a project, it's an ongoing process.
Still have questions? We'll keep it short.
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Conversion optimization is the systematic improvement of your website or landing pages to convert more visitors into leads or customers. At Brandfirm, we do this through A/B testing, user research, and data analysis. The goal is simple: get more results from your existing traffic, without extra media budget.
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For reliable A/B tests, you need a minimum of 1,000 visitors per variant per month, depending on your current conversion rate. With less traffic, it takes longer to achieve statistically significant results. Brandfirm advises you on the right approach for your situation and opts for qualitative research where needed.
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The investment in CRO depends on the size of your website and the number of tests you want to run. Brandfirm often works with a monthly retainer where we continuously optimize. The ROI is typically high because improvements are permanent: every future visitor benefits from the optimizations.
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We often identify the first quick wins within two weeks of the initial analysis. For statistically significant A/B test results, expect four to eight weeks, depending on your traffic volume. At Brandfirm, we always start with the highest-impact hypotheses so you see results as quickly as possible.
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UX design focuses on the overall user experience and is often based on best practices and intuition. CRO is data-driven and tests specific hypotheses to increase conversions. At Brandfirm, we combine both: we use UX principles to form hypotheses and then validate them with A/B tests in Convert.
