Authentic content for ads that convert. Not polished, but effective.
UGC-style ads don't feel like advertising. That's why people don't scroll past them, they watch, click, and buy.
- From briefing to scalable ad creative
- Creators who match your target audience
- Continuously testing what performs best
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Why outsource to Brandfirm?
UGC without strategy is just content. We match creators to campaign goals, test variants systematically, and scale what works. No one-off videos, but a continuous stream of creative that converts. And because we buy the media ourselves, we know exactly which UGC performs at which stage of the funnel.
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FD Gazellen7 years in a row FD Gazellen from ’16 t/m ‘23 -
Emerce 100Top 10 best digital marketing agencies -
Fonk 150Best full service agencies (medium size) -
Erasmus & nlgroeitTop 250 growth companies 2021 & 2022
Authentic content for ads that convert. Not polished, but effective.
These are clients we're already growing with.
How to create UGC ads that don't feel like advertising
People scroll past hundreds of ads every day. Most don't even register consciously. What does stick is content that looks like a friend shared it. No studio, no script, no stock models. Just someone showing how a product works in real life.
That's exactly why UGC-style ads achieve up to 73% higher engagement than traditional branded content. It doesn't feel like advertising, so the natural resistance drops away. But here's the risk: authentic doesn't automatically mean effective.
The difference between UGC that converts and UGC that disappears in the feed comes down to the details. The right creator for your target audience. A hook that grabs attention in the first second. A storyline that drives action. And above all: structurally testing which variants work, so you can scale what delivers results.
At Brandfirm, we don't create UGC separate from campaigns, but as an integral part of your paid social strategy. We test formats, creators, and hooks. Analyze what works at which stage of the funnel. And build a continuous stream of creative that doesn't just generate reach, but actually contributes to your revenue.
No throwing one-off videos out there and hoping they work. Instead, systematically building creative that converts.
How we approach it in four steps
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We start with the basics. Who is your target audience, what should the creative achieve, and at which stage of the funnel do we deploy UGC? Based on that, we determine the type of content, the tone of voice, and the format that fits your campaign goals.
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We match creators to your brand and target audience. No random faces, but people who are credible to the audience you want to reach. We brief them tightly, but leave room for their own style. That's where the authenticity lives.
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The creators deliver content based on the briefing. We produce multiple variants per concept so we can test. Different hooks, formats, and lengths. All ready to deploy as ads.
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We launch the UGC in your campaigns and analyze what works. Which creator scores? Which hook lands? We use those insights to iterate and scale the best-performing variants. This way, your library of proven creative keeps growing.
Still have questions? We'll keep it brief.
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With influencer marketing, you pay for reach through the influencer's audience. With UGC, you pay for content that you deploy in your own campaigns. The creator doesn't need a large following. What matters is that the content looks authentic and converts. At Brandfirm, we combine both strategies depending on your campaign goals.
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The market rate for a UGC video is between €100 and €500, depending on length, creator, and any editing. But buying one-off videos is rarely effective. At Brandfirm, we work with packages where we produce multiple variants, test them in campaigns, and scale what works. So you pay for results, not just content.
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By testing UGC as ad creative in your Meta or TikTok campaigns, you can directly measure which variant performs better on CTR, CPA, and ROAS. At Brandfirm, we connect campaign results to first-party data, so we don't just see which UGC generates clicks, but also which actually contributes to revenue.
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UGC-style ads achieve an average of 73% higher engagement than polished branded content. The reason is simple: they don't feel like advertising. People scroll past studio productions, but stop at content that looks like a friend shared it. That lower resistance translates into more clicks, longer watch time, and ultimately more conversions.
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A good creator matches your target audience, not necessarily your brand. Someone who is credible to your ideal customer delivers better results than a creator with a large following. At Brandfirm, we select creators based on audience fit, previous content, and tone of voice. Then we brief them tightly, with room for their own style.
